April 25, 2017 in Blog

Fender buys Sonic Ladder… Riffstation Publisher

HOLLYWOOD, Calif. (April 25, 2017) – Fender today announced the acquisition of Sonic Ladder Ltd., a software development firm based in Dublin, Ireland, which took effect April 2015. The strategic acquisition marks a significant milestone for Fender Digital, as the brand continues to take a leadership role in the evolution of its digital suite of products – designed to inspire and enable aspiring players on their musical journey.

“We are thrilled to welcome Sonic Ladder to the Fender team as we continue to work toward building digital products for the next generation of musicians,” said Ethan Kaplan, Chief Product Officer and General Manager, Fender Digital. … Continue Reading

July 15, 2016 in Blog

Fender® Unveils The Flea Jazz Bass® Guitar For The Fender Signature Series

HOLLYWOOD, Calif. (July 11, 2016)—Fender Musical Instruments Corporation (FMIC) is proud to announce its collaboration with Rock and Roll Hall of Fame inductees Red Hot Chili Peppers’ innovator and bassist Flea for the launch of the Flea Jazz Bass, as part of the esteemed Fender Signature Series. Fender and Flea have crafted a precise recreation of his classic Shell Pink ’61 Jazz Bass, focusing on every last detail of his most beloved instrument.

“The ’61 Fender Jazz Bass is magic. It’s truly the greatest bass I’ve ever played,” says Flea. “Fender embodies everything I love about music and individuality. It reflects the soul of rock, punk, R&B and funk. It’s … Continue Reading

June 27, 2016 in Blog


image002New Key Products Offer Enhanced Features, Player-Centric Upgrades and Colors

BURBANK, Calif. (June 23, 2016) – Fender Musical Instruments Corporation (FMIC) announces two new collections in their Electrics category and an additional colorway to the previously released Johnny Marr Jaguar®, just in time for Summer NAMM 2016 in Nashville, TN. Show attendees will have the opportunity to see—and experience—the company’s latest upgrades to its electric guitar line as well as learn about other expected launches for the year. The debut of these collections mark the continued evolution toward Fender’s leadership in electric guitars.

The new Deluxe Series boasts an assortment of 10 models including the Deluxe Strat®, Deluxe Strat HSS, Deluxe Roadhouse™ Strat, Deluxe Nashville Tele®, Deluxe Tele Thinline, Deluxe Active Precision … Continue Reading

June 27, 2016 in Blog


image002New Performance Acoustics Offer Premium and Statement Products

BURBANK, Calif. (June 23, 2016) – Fender Musical Instruments Corporation (FMIC) announces the launch of several additions to their ever-expanding acoustic guitar business just in time for Summer NAMM 2016 in Nashville, TN. Introduced earlier this year, the Paramount™ Series now boasts four high-end Paramount Limited models, along with the Paramount PM-1 Standard Dreadnought NE, All-Mahogany. In addition, Fender will debut three new T-Bucket™ models at the show. NAMM show attendees will have the opportunity to see—and experience—Fender’s newest upgrades to its acoustic guitar line as well as learn about our continued commitment to this category. The evolution of the Paramount Series signifies Fender’s growth in the performance acoustic guitar market.

Designed in the … Continue Reading

September 3, 2015 in Blog, Historic Fenders

Bill Carson – Mr. Stratocaster

17973318_117181275623In 1951, Fender began working closely with a Texas swing guitarist named Bill Carson. This Oklahoma-born, California-raised picker worked with artists such as Lefty Frizzell and Hank Thompson, and he soon started a close friendship with a certain guitar-builder named Leo Fender.  A working relationship with his company was born, as Carson became a field tester and was shipped the newly remodeled Fender Broadcaster, now known as the Telecaster.  Bill began his testing and research of the design, but quickly found the Telecaster wasn’t suited for him and shared his findings with Fender.  Carson noted that the body shape of the Telecaster pressed against his rib-cage during gigs, and often caused bruising from an … Continue Reading

August 12, 2015 in Blog, Historic Fenders

Mike Campbell – Broadcaster Breakdown

mediumTom Petty’s six-string savant Mike Campbell has built an impressive career of weaving his tasteful licks and phrases all over Petty’s classic rock anthems. Campbell’s signature sound and restrained blues-rock phrasing has inspired countless guitarists and musicians all over the world, this coupled with a stinging overdrive tone and his trademark bending and open-string licks. In many ways, Campbell has become the standard in which a modern rock guitarist plays their instrument. From the ringing diads, triads, and double-stop fills heard during verses and choruses, to the biting and soaring lead tones he uses during solos, Campbell has shown plenty of players how to weave around the vocalist during the song, and take … Continue Reading

July 27, 2015 in Historic Fenders

The Hellecasters 1997 Fender Signature Models

51499MQ-4RL._SL500_SY355_In 1990, two musicians sat down and talked about forming a guitar-focused instrumental music group with plenty of room to stretch out, but with serious focus and attention to melody and harmony. Soon these two guitarists – named Jerry Donahue (from Fairport Convention fame) and Will Ray (a session player from Virginia) – joined forces with The Desert Rose Band and Elton John studio/touring ace John Jorgenson, and The Hellecasters were born.

The trio of talented players named their group and together they started writing their own blend of guitar licks, riffs, and solos – in three-part harmony. Together, they quickly made a name for themselves, as plenty of gossip appeared in … Continue Reading

July 12, 2015 in Historic Fenders

Dick Dale – The King of Surf Guitar

S60s21Dick Dale is a landmark of American music, as his signature musical style, trademark sound, and interesting technique are unique and inspiring, to say the least. Anyone searching for something new should give any of his recordings a listen, as those who explore Dale’s music will discover something fresh and melodic, even though it happens to be vintage.

Part of Dale’s magic lies in the fact that he’s a very aggressive player, and his pickhand literally pummels the strings as he plays. If you carefully watch video of the surf guitar master playing live, you’ll see that he attacks the strings with a lot of muscle, and extended viewing can lead you to wonder … Continue Reading

July 12, 2015 in Tips & Lessons

Eric Clapton – Guitar Lesson From 1968

Eric Clapton Vibrato Technique


Eric Clapton needs no introduction, as his legendary stature as one of the greatest guitarists in the history of the instrument has stood the test of time. From his earliest riffing and soloing heard with The Yardbirds in the early-mid 1960s, to his most recent performances and recordings – Clapton is a giant of music and has influenced thousands (if not, millions) of guitarists and musicians.

One of his signature trademarks includes his smooth and effortless vibrato technique, which has been studied and borrowed by countless guitarists. There is a subtle art to the way that Clapton sustains and uses vibrato with … Continue Reading

July 6, 2015 in Historic Fenders

Gilmour’s Strats Part 3 — Gilmour’s Red Stratocaster

blog_shineon_redstratAnother notable guitar in David Gilmour’s collection became his main instrument during the post-Roger Waters era of Pink Floyd – from the mid-1980s through the early 2000s. Gilmour purchased this candy apple red ’52 reissue in 1983 (along with two cream-colored models), and it can be found in his hands for promotional photos and live concerts during his solo period during the mid-1980s. This includes his acclaimed solo album About Face, the first post-Waters Pink Floyd album A Momentary Lapse of Reason, and the live albums Delicate Sound of Thunder and Pulse.

The guitar itself features a number of differences compared to Gilmour’s previous guitar preferences. In addition to finally selecting a maple fretboard and alder body, Gilmour also chose EMG-SA … Continue Reading