April 25, 2017 in Blog

Fender buys Sonic Ladder… Riffstation Publisher


HOLLYWOOD, Calif. (April 25, 2017) – Fender today announced the acquisition of Sonic Ladder Ltd., a software development firm based in Dublin, Ireland, which took effect April 2015. The strategic acquisition marks a significant milestone for Fender Digital, as the brand continues to take a leadership role in the evolution of its digital suite of products – designed to inspire and enable aspiring players on their musical journey.

“We are thrilled to welcome Sonic Ladder to the Fender team as we continue to work toward building digital products for the next generation of musicians,” said Ethan Kaplan, Chief Product Officer and General Manager, Fender Digital. … Continue Reading

July 15, 2016 in Blog

Fender® Unveils The Flea Jazz Bass® Guitar For The Fender Signature Series

HOLLYWOOD, Calif. (July 11, 2016)—Fender Musical Instruments Corporation (FMIC) is proud to announce its collaboration with Rock and Roll Hall of Fame inductees Red Hot Chili Peppers’ innovator and bassist Flea for the launch of the Flea Jazz Bass, as part of the esteemed Fender Signature Series. Fender and Flea have crafted a precise recreation of his classic Shell Pink ’61 Jazz Bass, focusing on every last detail of his most beloved instrument.

“The ’61 Fender Jazz Bass is magic. It’s truly the greatest bass I’ve ever played,” says Flea. “Fender embodies everything I love about music and individuality. It reflects the soul of rock, punk, R&B and funk. It’s … Continue Reading

June 27, 2016 in Blog

FENDER® INTRODUCES NEW DELUXE SERIES AND OFFSET GUITARS TO EXPANDED 2016 ELECTRICS CATEGORY

image002New Key Products Offer Enhanced Features, Player-Centric Upgrades and Colors

BURBANK, Calif. (June 23, 2016) – Fender Musical Instruments Corporation (FMIC) announces two new collections in their Electrics category and an additional colorway to the previously released Johnny Marr Jaguar®, just in time for Summer NAMM 2016 in Nashville, TN. Show attendees will have the opportunity to see—and experience—the company’s latest upgrades to its electric guitar line as well as learn about other expected launches for the year. The debut of these collections mark the continued evolution toward Fender’s leadership in electric guitars.

The new Deluxe Series boasts an assortment of 10 models including the Deluxe Strat®, Deluxe Strat HSS, Deluxe Roadhouse™ Strat, Deluxe Nashville Tele®, Deluxe Tele Thinline, Deluxe Active Precision … Continue Reading

June 27, 2016 in Blog

FENDER® INTRODUCES THE PARAMOUNT™ SERIES LIMITED, MAHOGANY AND UPGRADED T-BUCKET™ MODELS FOR EXPANDED ACOUSTICS CATEGORY

image002New Performance Acoustics Offer Premium and Statement Products

BURBANK, Calif. (June 23, 2016) – Fender Musical Instruments Corporation (FMIC) announces the launch of several additions to their ever-expanding acoustic guitar business just in time for Summer NAMM 2016 in Nashville, TN. Introduced earlier this year, the Paramount™ Series now boasts four high-end Paramount Limited models, along with the Paramount PM-1 Standard Dreadnought NE, All-Mahogany. In addition, Fender will debut three new T-Bucket™ models at the show. NAMM show attendees will have the opportunity to see—and experience—Fender’s newest upgrades to its acoustic guitar line as well as learn about our continued commitment to this category. The evolution of the Paramount Series signifies Fender’s growth in the performance acoustic guitar market.

Designed in the … Continue Reading

September 3, 2015 in Blog, Historic Fenders

Bill Carson – Mr. Stratocaster

17973318_117181275623In 1951, Fender began working closely with a Texas swing guitarist named Bill Carson. This Oklahoma-born, California-raised picker worked with artists such as Lefty Frizzell and Hank Thompson, and he soon started a close friendship with a certain guitar-builder named Leo Fender.  A working relationship with his company was born, as Carson became a field tester and was shipped the newly remodeled Fender Broadcaster, now known as the Telecaster.  Bill began his testing and research of the design, but quickly found the Telecaster wasn’t suited for him and shared his findings with Fender.  Carson noted that the body shape of the Telecaster pressed against his rib-cage during gigs, and often caused bruising from an … Continue Reading

August 12, 2015 in Blog, Historic Fenders

Mike Campbell – Broadcaster Breakdown

mediumTom Petty’s six-string savant Mike Campbell has built an impressive career of weaving his tasteful licks and phrases all over Petty’s classic rock anthems. Campbell’s signature sound and restrained blues-rock phrasing has inspired countless guitarists and musicians all over the world, this coupled with a stinging overdrive tone and his trademark bending and open-string licks. In many ways, Campbell has become the standard in which a modern rock guitarist plays their instrument. From the ringing diads, triads, and double-stop fills heard during verses and choruses, to the biting and soaring lead tones he uses during solos, Campbell has shown plenty of players how to weave around the vocalist during the song, and take … Continue Reading

June 1, 2015 in Blog

Welcome To FenderRocks!

We’ve been crazy about Strats and Tele’s and everything Fender for 50+ years and it shows. Browse around, hang out, learn and we’ll all have a good time. Don’t forget to register/login and leave your input in the comments section of each article.

We’re happy to have you here!

May 31, 2015 in Blog

Once Upon A Time, B.B. King Played A Tele

BBK-2With the recent passing of B.B. King, it becomes obvious that we’ve lost an irreplaceable music legend and we’ll miss his presence and spirit immensely. It’s reassuring to know he left behind a large collection of inspiring music for us to enjoy, but there are a few lesser-known details surrounding Mr. King’s legacy, and it’s interesting to discover more about this historic music legend. One of these nearly-forgotten details involves his preference for using a famous classic Fender early in his career.

It seems everyone associates B.B. King with his famous Gibson ES-355 “Lucille,” but in the late 1940’s and early 1950’s, he preferred another guitar model – the Fender Esquire. By the late 1940’s, B.B. King was already using Gibson … Continue Reading

September 28, 2013 in Blog

The Fender Starcaster

starcasterIt’s easy for a casual guitarist to think that the recent Starcaster by Fender line of guitars and accessories is the same as the Fender Starcaster guitars that originally came out in the mid-70s. To the avid enthusiast, however, the differences are as plain as day, and much of the story behind the Fender Starcaster and how it was received by guitarists has a lot of lessons to offer any observer.

Most people agree that the Fender Starcaster was not a bad guitar. The reason that it was not a commercial success was more due to the circumstances surrounding its release around 1975. At that time, it was Fender’s first electric guitar model released … Continue Reading

June 29, 2013 in Blog

Hell Freezes Over — Fender Selling Bodies and Necks

FenderStoreOld timers might remember the days when you could go into your local Guitar Center or Mom & Pop Fender dealer and see a few prefinished Tele and Strat bodies and a couple of necks in a display case for purchase. But when this ended around 2004 you got the notion that FMIC had learned a lot from that attempt and it wasn’t about to happen again.

Well, don’t look now but, Fender has just unveiled a large assortment of MIA and MIM Telecaster and Strat bodies and necks in all kinds of configurations. And, instead of doing it through the dealers they’re doing it via an Online Store within the … Continue Reading