May 16, 2013 in Gear Reviews

Fender Acoustic Custom Shop

At the beginning of 2013 Fender opened the Acoustic Custom Shop in New Hartford, Conn. The site isn’t new, Fender has built their new Custom Shop into the KMC Music plant where Guild guitars and Ovation guitars are also built and it has been used to build other special model guitars for FMIC over the years. But now one corner of it is an official FENDER Acoustic Custom Shop. Which is something new and different — but when you think about it it makes perfect sense in a brand extension sort of way.

Here’s a video of some of the work that goes on there.

For many years Fender’s acoustic guitar line was not taken very seriously. It was composed mainly of affordable but playable imported guitars from overseas and designed to hit a price point. All that has changed with the opening of the Acoustic Custom Shop under the direction of master luthier Ren Ferguson. These new guitars are a whole different ballgame. Which by the way will be sold by all the best guitar retailers — check with the Music Zoo, Sweetwater and others to find the CS Acoustic for you.

I met Jim Byant, Custom Shop marketing director at 2013 NAMM Show and had him show me some of the line of Custom Shop Acoustics they had to show off for NAMM.

Here’s one of the new Custom Shop acoustics in action:

Buy a Fender Custom Shop “Classic Auditorium Acoustic Guitar All Solid Koa” from Musician’s Friend:

Fender Custom Shop Classic Auditorium Acoustic Guitar All Solid Koa

Fender Custom Shop Classic Auditorium Acoustic Guitar All Solid Koa

Share FenderRocks

Posted by and tagged as

Leave a Reply