May 16, 2013 in Gear Reviews

Fender Acoustic Custom Shop

At the beginning of 2013 Fender opened the Acoustic Custom Shop in New Hartford, Conn. The site isn’t new, Fender has built their new Custom Shop into the KMC Music plant where Guild guitars and Ovation guitars are also built and it has been used to build other special model guitars for FMIC over the years. But now one corner of it is an official FENDER Acoustic Custom Shop. Which is something new and different — but when you think about it it makes perfect sense in a brand extension sort of way.

Here’s a video of some of the work that goes on there.

For many years Fender’s acoustic guitar line was not taken very seriously. It was composed mainly of affordable but … Continue Reading